Casino platform provider and operator Soft2Bet has “emphasised its commitment” to enter new regulated markets with the appointment of Kiril Nestorovski as director of B2B.
Within his new role, Nestorovski will be responsible for executing expansion strategies for the company’s B2B products and services in new, emerging and diverse markets.
Moreover, the new B2B director will mentor and lead the company’s efforts to ensure an “effective execution” of Soft2Bet’s “ambitious B2B plans”.
On his appointment, Nestorovski stated: “I am happy to be given the opportunity to contribute to the continued success of Soft2Bet and leverage my experience and expertise in this challenging industry to help accelerate the Soft2Bet Rocketship to new heights.”
Prior to Soft2Bet, Kiril spent over 20 years in ICT sales, with the last eight years in senior positions within the igaming industry. His last position was head of sales at EveryMatrix, where he was lauded for aiding “incremental growth” for new clients over the last three and a half years.
“We’re delighted to have Kiril on board in this vital position,” commented Boris Chaikin, CEO of Soft2Bet. “His insight and experience are a great fit for Soft2Bet, and with his appointment, we are emphasising our commitment to ensuring Soft2Bet recruits top talent and gets closer to the realisation of our ambitions to successfully grow our company and enter new regulated markets.”
The appointment of Nestorovski follows on from the company’s recent partnership with Swedish studio Quickspin last month, an agreement which the casino and sportsbook provider noted “will go a long way to helping us meet our ambitious growth targets”.
