Tipico has officially launched its proprietary online casino for consumers in the New Jersey market marking the second in-house product for the US market by Tipico USA Technology.
Following the successful debut of the multi-state Tipico Sportsbook platform in New Jersey and Colorado earlier this year, the platform features a wallet for existing Tipico Sportsbook users and is available on desktop or as a stand-alone mobile app for iOS and Android.
“After many months of investment and hard work by our growing team of developers, we are excited to announce today that the Tipico online casino is now live in New Jersey,” said Adrian Vella, Tipico US CEO.
“With a growing number of US states open or regulating legal online casino activity–driving an average of $100m in gross gaming revenue each month per state–this addition to our suite of products will be a key driver of growth for Tipico in North America in 2022.”
At launch, the casino will feature titles like 88 Fortunes and Monopoly, and over time will roll out hundreds of games from a wide-variety of studios including Scientific Games, NetEnt, High5, Everi, Gaming Realms and Inspired Gaming.
“With a portfolio of classic and popular games, the Tipico igaming platform is a natural complement to our sportsbook,” added Vella. “We are confident that this seamless, multi-state single-sign-on expansion of our product suite will advance our ability to acquire high quality players in New Jersey and beyond, and retain them for the long-term as we roll out frequent new features.”
Tipico has partnered with Ocean Casino Resort for licensing in New Jersey, and pending future market access, regulatory approvals and local legislation, the firm plans to expand the online casino product to additional states in 2022.
The New Jersey online casino launch by Tipico comes on the heels of several developments for the company in recent months. In September, Tipico announced online market access in Iowa and Indiana through an agreement with Caesars Entertainment. In August, Tipico partnered with Colorado Governor Jared Polis to announce the opening of a Tipico technology hub in Denver.
In July, the company kicked off a partnership marking Tipico as the exclusive sports betting and igaming provider for Gannett, with deep local and national integration and exposure across the entire USA Today and USA Today Sports Media Network.
Looking towards the future, the company expects to launch its mobile sports betting app in Iowa during Q4 ’21 and Indiana in Q1 ’22, pending regulatory approvals.