Kambi has deepened its US footprint further still after entering a multi-channel sportsbook partnership with Saginaw Chippewa Gaming Enterprises, a tribal operator in the state of Michigan.
Under the terms of the deal, the group will integrate Kambi’s sportsbook platform for on-property rollouts at a pair of casino properties, namely the Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel, in addition to launching an online entity.
“A key part of Kambi’s strategy has been to partner with market leaders and local heroes, and Saginaw Chippewa Gaming Enterprises certainly fulfils that criteria,” stated Kristian Nylén, Kambi chief executive officer.
“Through its popular Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel properties, Saginaw Chippewa Gaming Enterprises has established a formidable brand and a large customer database in Michigan.
“At Kambi, we know what it takes to create a leading sportsbook product and we look forward to helping Saginaw Chippewa Gaming Enterprises deliver exciting sports betting experiences to its patrons.”
Saginaw Chippewa Gaming Enterprises, which is owned and operated by the Saginaw Chippewa Indian Tribe, will gain Kambi’s technology and sports betting services, including the Kambi kiosk, bring your own device technology and bet builder product.
Melinda Coffin, CEO of Saginaw Chippewa Gaming Enterprises, said: “We are thrilled to announce our partnership with Kambi Group.
“Our loyal guests and Soaring Eagle team have been anxiously looking forward to sports betting at our casinos. We look forward to working with Kambi Group and providing a great experience for our guests.”
