PressEnter Group has extended last month’s corporate rebrand to the firm’s affiliate division, with 21 Partners subsequently adopting the PressEnter Partners moniker.
The company, previously known as Betpoint Group, rolled-out its rebrand in early October amid an ambition of becoming a “tier one operator of online casino and sportsbook brands”.
The division will retain its current team, who will continue to work closely with affiliates regarding its roster of casino brands such as 21.com, JustSpin, NeonVegas, NitroCasino, UltraCasino and just-launched Rapid Casino.
Hannes Thunberg, head of affiliates at PressEnter Partners, said: “During the last three years, we have gone through an incredible journey. We started off as a single brand operator, and we are now a sizable organisation with six casino brands.
“The change from 21 Partners to PressEnter Partners marks the start of a new chapter for the business. We are thrilled for what the future holds and to continue our long-lasting collaborations with our highly valued partners. Through PressEnter Partners, we will take our operations to the next level.
“While PressEnter Partners may have a new look and feel, the team behind it is unchanged. We will be looking to add to this incredible team moving forwards, as we continue to establish PressEnter Group as a leading igaming organisation. “
Intending to build upon the “strong foundations created by the Betpoint Group,” the group last month said that it is aiming to launch further brands, enter new markets and expand its product offering into new verticals, starting with its first online sportsbook. It also plans to drive growth through M&A activity.
The fresh moniker is based on the concept of pressing the ‘enter’ button on a computer keyboard and the execution that comes with doing this, which the firm says stands for decisiveness, boldness and always being the first to take action.
