Betegy and Tipico have signed an agreement which will see the content provider take its full-service marketing solution live with the German operator.
Enhancing the operator’s retail delivery, the deal will see Betegy power content generation across all marketing points throughout Tipico’s German and Austrian retail state, including self-service betting terminals and display screens.
Commenting on the deal, Alex Kornilov, CEO at Betegy, said: “Tipico is a huge operator in Germany, and we’re thrilled to sign this agreement that will see us provide our leading marketing solution across its entire German and Austrian estates.
“It is a hugely exciting project as we look to bring tangible value to bettors in every corner of the country, as well as further strengthening our ties with our long-standing partner – we can’t wait to start showing just how much is possible.”
Within the deal, all displays will be controlled via a singular Betegy-constructed platform, which allows Tipico to instantly generate and adjust all visual content and therefore engage players more than ever before.
Moreover, the partnership between the two will allow Tipico to take “the next step forward” in its retail marketing operations across its 1,200 plus German and Austrian betting shops.
Kajetan Strini-Brown, head of acquisition marketing at Tipico, added: “Betegy’s impressive products have allowed us to increase the speed and scope of our retail marketing efforts.
“Having this throughout every retail betting point in Germany and Austria is an amazing improvement in our retail customer experience, and we’re excited to see the results!”
The alliance follows important commercial agreements signed by Betegy, most recently including ESTV, FTN Network, PokerGO, Germany’s Tipico, as well as Parimatch, and Coingaming.io.