Push Gaming has announced its first partnership of 2022 as the casino games supplier strengthens its footing within the regulated UK market by teaming up with operator 32Red.
Lauded as a reflection on how far the studio has come, the link-up will enable Push’s content, such as Jammin’ Jars 2, Fire Hopper and the soon-to-be-released Bison Battle and Big Bamboo, to become accessible to 32Red’s player-base throughout Europe.
“Deals of this stature reflect how far we’ve come as a studio that always puts players first,” explained Fiona Hickey, head of sales at Push Gaming. “32Red is a premier operator and exactly the type of business we’re looking for in a commercial partner.
“Its commitment to providing the highest quality entertainment experience is a perfect match and we look forward to delighting its audience for many years to come.”
Moreover, Push stated that its agreement with 32Red, a subsidiary of the Kindred Group, is set to “reinforce: its tier-one credentials as a “true UK player favourite”, enhancing its operator list that already including Casumo, LeoVegas, Entain, The Rank Group, Betsson and PaddyPowerBetfair.
Adam Newnham, commercial operations manager at 32Red, added: “32Red has a mission to thrill by bringing players the most ‘incREDible’ gaming experience available.
“That’s why we strive to provide the best online casino games on the market and Push Gaming has a catalogue of content that aligns perfectly with these values. We’re sure our players will love the new games they can now enjoy from Push.”