Casino Barrière Montreux has become the latest Swiss land-based gaming establishment to enter the region’s digital gaming ecosystem, after launching its Gamrfirst platform.
The venue, situated on the banks of Lake Geneva, utilises Gamanza’s ISO 27001 certified GaminGenius Software, which includes an account platform with compliance framework, regulatory data vault, payment gateway and real-time CRM.
Jérôme Colin, general manager of Casino Barrière Montreux, said: “The launch of our online casino site Gamrfirst is the culmination of a committed collaboration between the teams at Casino Barrière Montreux and Barrière headquarters, supported by a close relationship with our technical partner Gamanza, the leader in the Swiss market.
“As for Casino Barrière Montreux, our strong ambition with Gamrfirst is to offer our clients a unique gaming experience based on the high standards of the Barrière Group, thus positioning the brand as one of the main references in the Swiss market.”
Gamrfirst also utilises Gamanza’s ‘rules engine’ to automate actions based on various behaviours and thresholds, in a bid to ensure that the operator can administer its risk management and responsible gaming policies.
Robert Civill, chief commercial officer of Gamanza, commented: “We are really proud of this partnership – Casino Barrière Montreux is a world-renowned establishment and the Barrière Group is a prestigious brand internationally, so it’s very humbling for us at Gamanza.
“It’s fantastic to work with such a professional organisation and launching Gamrfirst was a perfect way for our team to celebrate the close of 2021. Now we are really excited to help the brand grow in 2022 and beyond.”
The brand name intends to reflect a modern casino with a consumer-first approach that has focused energy on player care and the mobile gaming experience.
Moving forward, Casino Barrière Montreux is looking to promote new gamification features and hybrid loyalty offers between the land-based and online operations.
Alexandre Desseigne-Barrière, director of strategy and development for the Barrière Group, added: “We are very proud to be able to offer a digital service that complements our Montreux casino, and with the help of our partner Gamanza we enable more Swiss residents to discover the Barrière world of gaming with the same strong focus on responsible gaming.
“The launch of Gamrfirst, one year after the launch of our online sports betting platform BarrièreBet in France, is part of the group’s development strategy, particularly in the digital arena we are keen to reach new audiences.”
