MaximBet seeks US acceleration via White Hat and Kambi link-ups

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MaximBet has pulled back the curtain on exclusive multi-year agreements with White Hat Gaming and Kambi, amid hopes of accelerated expansion across North America.

The sports betting and online casino brand, owned and operated by Carousel Group and in partnership with Maxim, says that the collaborations will accelerate its scaling efforts in the region.

“When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world,” stated Daniel Graetzer, CEO of MaximBet

“Teaming up with Kambi, the world’s most prestigious sportsbook provider, and White Hat Gaming, the premium online gaming platform and PAM solution – makes this promise a reality.

“This partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting platforms. 

“If MaximBet users thought the exclusive rewards, prizes, events and experiences were incredible before, they haven’t seen anything yet.”

Under the terms of its White Hat agreement, MaximBet will gain access to the firm’s online gaming platform and player account management solution, including proprietary technology such as in-house cashier and travelling wallet

“White Hat Gaming selects only partners that share our vision of delivering a best-in-class gaming experience for its users, and there’s no better example of an operator’s commitment to that promise than MaximBet,” said Phil Gelvan, CEO of White Hat Gaming

“Outsourcing core technology like the platform and PAM solution will enable MaximBet to focus on its expansion, player acquisition and retention whilst guaranteeing a best-in-class product.”

By leveraging Kambi’s tech and sports betting offerings, as well as compliance, risk management and sports integrity services, the brand is aiming to become one of the most “innovative names in sports betting”. 

“Kambi is delighted to become the exclusive online sportsbook provider to MaximBet, a company that understands the benefits of scalable sports betting technology and is committed to delivering a superior user experience,” noted Kristian Nylén, CEO of Kambi

“This is a significant partnership for Kambi as we continue to expand our North American footprint.”