Nicola Longmuir has been appointed as AvatarUX’s CEO as the studio enters the “next stage” of its growth trajectory.
Joined from Push Gaming, where she held the role of chief commercial officer, Longmuir will utilise over 15 years of industry experience, working for companies such as Sky Betting & Gaming, Betfair, Ladbrokes Coral and Gaming Realms, to aid AvatarUX in accelerating its product strategy.
“I truly love the dynamic and fast-paced nature of the igaming industry and AvatarUX is a perfect representation of what makes it so great,” explained Nicola Longmuir, CEO of AvatarUX.
“Its quality product offering and innovative PopWins mechanic coupled with a very talented team was something I wanted to be a part of, so I’m excited about this opportunity.
“I look forward to building on AvatarUX’s exceptional reputation and success and to continue to disrupt the industry further.”
The company is set to further strengthen its team in 2022 as it hopes to “substantially boost” its product portfolio as well as its distribution across numerous global markets.
Marcus Honney, managing director at AvatarUX, added: “We are thrilled to have Nicola join us at AvatarUX to drive our product growth and strategy to the next level, which we are more than ready for.
“Nicola has extensive knowledge of the gaming industry and has played a crucial part in the achievements of the companies she has worked for in the past and will be an extremely valuable addition to our senior team. We would like to wish her a very warm welcome to AvatarUX.”