Caesars Entertainment is bringing the Horseshoe casino brand back to Las Vegas, with the operator outlining a transformation of its Bally’s property.
The conversion is to commence this coming spring, and will include a renovated exterior, new entertainment and food and beverage options, and a reimagined casino floor and public areas. Horseshoe Las Vegas should be complete by the end of 2022.
“At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas strip,” said Jason Gregorec, SVP and general manager of the venue.
“Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”
Furthermore, Caesars also stated that it is to return the World Series of Poker “to its roots,” having been first played at Las Vegas’ original Horseshoe in 1970, as the tournament moves to the strip for the very first time.
“We couldn’t be more excited to see the World Series of Poker return to Horseshoe,” commented Ty Stewart, SVP and executive director of the WSP.
“Horseshoe is where it all began for WSOP. It’s always been a brand for gamblers and card players. As we move WSOP to the Las Vegas strip for the first time, that it will happen at Horseshoe makes it incredibly special.”
This investment becomes the latest in a string of reimagining’s for Caesars’ resorts, which have delivered a new entrance to Caesars Palace, as well as bring additional casino floor and gaming technology funding across its properties.
“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” added Sean McBurney, regional president of Caesars.
“2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”