Playbet agreement secures Pragmatic Play’s South African expansion

Pragmatic Play has furthered its ambitions in what the igaming content provider lauds as a “key market” in its global expansion, after teaming-up with South African operator Playbet.

Under the terms of the agreement, the sports betting and online casino operator gained Pragmatic’s full suite of slots, live casino and virtual sports titles via its software provider, Aardvark, which went live yesterday (Tuesday 1 February).

George Vasilopoulos, Playbet CMO, said: “Our customers are gaining access to over 200 world-class award-winning games and promotions via our website thanks to this partnership and naturally, we’re very excited about strengthening our online portfolio in such a manner.

“Special thanks go to our Aardvark software provider and Pragmatic Play for all the great development and compliance work.”

The supplier adds that its “brand exposure in the Southern African sub-region is set to receive a significant boost” with the integration of titles such as Sweet Bonanza Candyland, Wolf Gold and Gates of Olympus. 

“This is a fantastic agreement to seal with one of the leading players in South Africa and it furthers our ambitions in this key market,” stated Yossi Barzely, chief business development officer at Pragmatic Play.

“It’s been a pleasure to cooperate with Playbet in making this happen and we’re sure its players are going to love the influx of quality content that’s coming their way.”

Last week, Videoslots expressed delight at reaching a “milestone” 7,000th game offering, which was achieved via Pragmatic Play’s Gates of Valhalla slot title.

The online casino operator, which said the landmark represented a “dedication to both quality and quantity,” added that this came amid an ambition of offering “the most varied selection of exciting releases from the industry’s biggest names”.

Pragmatic Play’s Gates of Valhalla became one of many new additions to the operator’s catalogue, as it pushes to expand its igaming content offering.