Per Hedén: putting product at the forefront of Swintt’s development

Product development and innovative content will be a huge focus for Swintt’s Per Hedén as he takes the reins as the company’s new chief product officer.

Speaking to CasinoBeats, Hedén reflected on his background which has seen him hold a number of senior management roles in sectors such as healthtech, ecommerce and data management, as well as online gambling. 

He began: “I have a drive and passion for digital business, new technologies and innovation. I have been lucky that just as I finished university in Stockholm, it was at the time when digitalisation in most industries was really starting to take off. 

“All the roles that I have worked in since then have been in different forms of digitalisation, disruption and moving offline business models online. 

“In short, I started as a product manager developing ecommerce sites. It was during this time that I became involved in the wonderful world of product and everything product management related.”

Discussions soon turned towards Hedén’s plans for the CPO role, in which he highlighted the strong skill set already available at Swintt. His initial focus, he stated, will centre around the optimisation of the game development process.

“I think I can help Swintt become even more successful with their product development,” Hedén continued. “There is already a lot of talent and a wide skill set at Swintt; my role will be to join in and help navigate the product journey. 

“My initial focus will be to optimise our game development process. We’re actually making investments by implementing a game concept team that will really focus on prototyping, play tests and making continuous improvements to our games. We want to make sure that the concepts and games are fun before we move further on to our game studios.”

During the interview, we were given a sneak peak into Swintt’s plans for 2022 where Hedén told us to expect expansion into the US, the launch of new branded games and more.

The CPO concluded: “We’re super excited for this year, of course. As you know, we were the winner of the rising star in Casino innovation software at the recent SBC awards, so we aim to be an even bigger rising star this year! 

“We also plan to continue our growth in existing markets while also expanding to more markets. This month, we made our entry into the Netherlands market – and our biggest market move this year is our launch into North America.

“We’ll start in New Jersey and add a number of other states before the end of this year. Our game roadmap is also the strongest it’s ever been. We’ll soon be showcasing The Crown, our first branded game, which features iconic footballer and actor Vinnie Jones.

“That will be followed by two more branded games which will be released during this year. Alongside our Swintt Play It Back gamification tool, I truly believe that this will be a fantastic year for Swintt!”

Watch the full interview HERE