Caesars’ Lumière Place begins ‘new era’ via Horseshoe transformation


The Horseshoe casino brand is to make its way to Saint Louis, after Caesars Entertainment confirmed an imminent transformation of its Lumière Place Casino & Hotel venue.

Coming hot on the heels of a similar such modification being undertaken in Las Vegas, the evolution of the property to Horseshoe Saint Louis is expected to be finalised in spring 2022.

As part of the alterations being implemented within the entity include a renovated exterior with Horseshoe signage; as well as a new look for the casino floor, including updated carpeting and lighting; added slot options; and a Starbucks coming later in the year.

Lumière Place, which includes a 75,000-square-foot casino that includes a multitude of slot machines and table games, also boasts a new, dedicated World Series of Poker branded gaming room. 

This poker room includes 10 tables featuring Texas Hold’em, Omaha and many others, with tournaments expected to return in the near future. 

“We’re thrilled to usher in a new era and bring the historic Horseshoe to Saint Louis,” said Brian Marsh, general manager of the property

“Horseshoe Saint Louis will bring a new look and introduce some exciting new gaming offerings for our guests. We couldn’t be prouder to bring this legendary brand, known for poker and gaming, to our guests here at Lumière Place.”

Last month, Caesars stated that it was planning to take the Horseshoe casino brand back to Las Vegas, with the operator outlining a transformation of its Bally’s property.

The conversion is to commence this coming spring, and will include a renovated exterior, new entertainment and food and beverage options, and a reimagined casino floor and public areas. Horseshoe Las Vegas should be complete by the end of 2022.

Furthermore, this is also set to include the return of the WSOP “to its roots,” having been first played at Las Vegas’ original Horseshoe in 1970, as the tournament moves to the strip for the very first time.