bet365 led GambleAware’s donations list as the betting company provided £4.2m as the gambling charity revealed a list of its Q3 donations and pledges. 

Publishing a list of operators which made financial contributions to the responsible gambling charity during the first three quarters of the 2021/22 fiscal year. 

Throughout the period, a total of £16m was donated to the organisation by UK betting operators, which are requested to contribute 0.1 per cent of their gross gaming yield to the group. 

“GambleAware continues to call for a mandatory levy to address gambling harms and ensure transparency and consistency across the industry,” GambleAware detailed. 

“Having such a system in place would provide the sustainable funding which is vital for the delivery of research, treatment and prevention.”

Following closely behind bet365’s contribution, which mirrored its H1 figures, was Entain at £4m and William Hill at £1m, falling in line with a pledge made by operators in the UK to increase the amount of their GGY given to GambleAware to one per cent. 

In the latest update, other significant contributors included were Petfre (Gibraltar) Limited (£93,714), Unibet UK (£92,000), TSG Interactive Services (£80,000), Betway (£60,200), Playtech (£51,768), Videoslots (£50,000), White Hat Gaming (£47,230), Broadway Gaming (£30,000), Star Racing (£26,069.00), 32Red (£28,000) and Gamesys (£22,998). 

GambleAware uses the funding from operators to support its four key commissioning objectives of raising awareness, countering inequalities, boosting service capacity and providing access to support.

Funding is also directed towards financing the National Gambling Treatment Service, the Annual Treatment and Support Survey and Gambling Education Hubs.

In its update on first-three-quarter fiscal year donors, GambleAware reiterated its calls for a mandatory levy to address gambling harms and strengthen cross-industry transparency and consistency. 

“Having such a system in place would provide the sustainable funding which is vital for the delivery of research, treatment and prevention,” GambleAware detailed. 

Zoe Osmund, GambleAware CEO, made the charity’s position on the matter clear following the announcement earlier this year that the NHS would cease accepting funding from gambling organisations. 

Asserting that a levy would ensure all firms were ‘held accountable’, the CEO argued that the system would guarantee greater transparency on the industry’s commitment to problem gambling research, education and treatment programmes.