Poker websites will now be able to utilise Affilka, Softswiss’ affiliate marketing tracking platform, following the addition of a new module.
Included in the new module is an updated API that will enable Softswiss partners to process user gaming activity on online poker rooms.
“I am pleased to announce the launch of the long-awaited poker module that will expand Affilka coverage,” commented Anastasia Borovaya, Product Owner at Affilka.
“Not only casinos and sportsbooks but also online poker sites will now be able to use our platform’s unique tools to acquire new players. Poker is an important part of the igaming industry, so we have worked hard to offer our software solution for poker rooms.”
In addition to click data, registrations, deposits, and cash-outs, the Affilka affiliate marketing platform will collect, store and process player data on rounds, bet sum, rake sum, bonus sum, balance corrections, third party fees and net revenues.
Along with the API update, the Affilka team expanded the Сommission Сonstructor for CPA, RevShare and Hybrid deals (a combination of CPA and RevShare).
The Affilka affiliate management software platform allows casinos, sportsbooks and poker sites to run affiliate programs on its platform.
Softswiss believes that by using Affilka’s suite of tools, operators are able to track the effectiveness of affiliate programs, organise work with affiliates and analyse player behaviour.
In January, Affilka extended its network of partners after agreeing a new deal with The Clubhouse Casino. As a result of the collaboration, the duo has launched The Clubhouse Affiliates which the online casino brand believes will help “effectively promote its brand” and “strengthen its position in the igaming space”.