PressEnter ‘supercharges’ player experience via Ultra Casino launch

PressEnter has embarked on its Latin American venture as the operator links with Ultra Casino to debut in Peru and Chile. 

PressEnter has embarked on a Latin American adventure, with the operator debuting its Ultra Casino brand in Peru and Chile. 

Marking its entry into the LatAm rew=gion, a sector that the operator has identified as a “key growth market” for the current year, PressEnter will add Ultra Casino to its online casino brands, such as, which it promises will “deliver a player experience like no other.”

David Plumi, Regional Managing Director for Spain and LatAm at PressEnter Group, explained: “Entering the LatAm market by launching Ultra Casino in Peru and Chile is a milestone moment for PressEnter Group and marks the start of a long and successful presence in the region.

“Ultra Casino supercharges the player experience with a huge selection of games, the widest selection of payment options and an innovative rewards system that delivers tailored bonuses every single day.

“We believe players in Peru and Chile will not have experienced anything like Ultra Casino before, and we are here to not only meet but exceed their needs. Of course, once we are up and running in Peru and Chile we plan to launch into additional LatAm markets.”

PressEnter lauded its Ultra Casino for providing a “sleek and stylish design”, along with a “seamless UX and innovative gamification and loyalty scheme” which generates individual rewards on a daily basis. 

Moreover, the operator has stated that, following Ultra Casino’s launch in Peru and Chile, it aims to expand the online brand in other countries across the LatAm region over the next 12 months. 

The company’s entry into Latin America follows on from PressEnter’s recent appointment of Hampus Eriksson as its Chief Product Officer last month. 

Lauding the move as adding more “firepower” to its senior management team, Eriksson will be tasked with accelerating the operator’s expansion plans, including its and Rapid Casino brands, for both new markets and verticals.