As mobile registration gets up and running across Illinois, Caesars Entertainment has become the latest operator to document the launch of its sports wagering app across the Prairie State.
The casino and entertainment group says that the debut follows the “launch on its newest and most technologically advanced platform,” and vows to expand its footprint across the region through “important local partnerships” that are to be announced in the near future.
The Caesars Sportsbook is also integrated with the company’s loyalty rewards program, which sees players gain with tier and reward credits on every wager they place.
These can subsequently be utilised to unlock bonus cash in the app, as well as exclusive opportunities at Caesars destinations, including those across Illinois, on the Las Vegas strip, and further afield across the US.
Caesars, which boasts a presence in Illinois via gaming destinations Harrah’s Joliet, Harrah’s Metropolis, and Grand Victoria Casino Elgin, has taken its sports betting entity live across 22 states and jurisdictions, 16 of which are mobile.
“We’re pleased to launch our best mobile sports wagering product and to reach more sports fans in Illinois,” said Chris Holdren, Co-President of Caesars Digital.
“This is an important step for us as we continue to expand our offering of best-in-class rewards for sports fans across the state.”
Last month, Caesars maintained that its Las Vegas divestment ambitions, the process for which was launched in early 2022, after voicing further optimism regarding the North American digital space.
The operator asserted that “you should expect that that remains the case” regarding a Vegas strip asset sale, adding that “the next time we talk to you” regarding such a move “will be to announce that sale”.
Funds gathered from the expected disposal will be utilised to scale digital investments, as well as drive an array of development projects in a bid “to generate significant returns in the business”.
Caesars’ expansion plans currently total an accumulative capital investment of $1.3bn, and includes construction work in New Orleans, Indiana, and Pompano.