Superbet welcomes bingo integration in enhanced Pragmatic alliance


Pragmatic Play has detailed an expanded partnership alongside Romanian sports betting and igaming operator Superbet, which will now gain the provision of the group’s bingo suite.

This extended partnership comes after the two rolled-out a collaboration in March 2020 for Pragmatic Play’s slots portfolio, in a move which strengthened the suppliers presence in the Romanian market. 

As a result of this latest addition, customers of the operator will gain access to a collection of bingo games that includes classic titles as well as offerings such as Bingo Blast and Sweet Bonanza Bingo.

Joe Legge, Director of Gaming at Superbet, said: “Providing our players with access to the widest array of games on the market will help us continue to attract new users. 

“Now that Pragmatic Play’s high-quality bingo titles are available in our offering, we have taken entertainment to a new level and can deliver even more high-quality gaming experiences.” 

This latest news marks further expansion for Pragmatic Play and its multi-product offering, with recent months seeing an array of partners, including Crystalbet, Yajuego and Novibet, all take added verticals. 

“With Superbet being a clear market leader in Romania, we’re delighted to expand our range with them, bolstering the exponential growth that we are seeing across our other casino products,” noted Claire McDaid, VP of Bingo at Pragmatic Play.

“We hope that our relationship continues to go from strength to strength, and look forward to working with them closely to deliver a best-in-class service.”