QuinnCasino is set to become the principal partner of Dundee United after forming a deal that will see the company feature on the front of the kit for the 2022/23 season.
Under the terms of the alliance, the online gambling company will benefit from advertising across a number of “key touch points” at Tannadice, with its branding appearing on the men’s first team home and away shirts.
“We are delighted to secure a lucrative agreement with QuinnCasino for season 2022/23,” highlighted Elliot Shaw, Dundee United Head of Commercial & Sponsorship. “We are the first club in Scotland to secure a major agreement with QuinnCasino and we feel there will be significant benefits for Dundee United and the wider community from this sponsorship.
“QuinnCasino has expressed a clear desire to work closely with the Dundee United family and we look forward to welcoming them on board.”
Furthermore, the season-long agreement also sees the firm support the work of the Community Sports Trust in a bid to continue promoting education and awareness around responsible gambling. This means that supporters will be given the chance to win match tickets and signed merchandise from the partner.
“We are delighted that QuinnCasino is becoming a principal partner with Dundee United,” added Stephen Kelly, QuinnBet Managing Director. “Dundee United have a great history and tradition and have returned to the European football stage for the first time in a decade.”
“Like Dundee United, we have big ambitions. Our brands QuinnBet and QuinnCasino are enjoying great support in Scotland, and we are excited to be a part of Dundee United’s journey for the season ahead.
“We are also very keen to work with Dundee United Community Trust promoting wellbeing, education and awareness around gambling. We take our social responsibilities seriously and have recently been awarded the independent Safer Gambling Standard from GamCare.”
Founded in 2017, the online casino wing of QuinnBet has previously worked with newly-promoted English Premier League club AFC Bournemouth and is also a sponsor of Hibernian.