Cahuilla Casino Hotel is looking to enhance the on-property guest experience across its venue after teaming-up with Passport Technology for usage of the tech and engagement provider’s Lush loyalty and rewards platform and Mira player enrolment kiosks.
The former of these solutions is designed to craft “new opportunities for casino operators” to increase player enrollment, engagement, and point redemption through customisable games, promotions, and offers.
“Here at Cahuilla Casino Hotel, we strive to incorporate innovative technology to enhance our guests’ experience,” said John Straus, General Manager at Cahuilla.
“With the Lush loyalty platform, we now can offer our players a multi-functional self-service kiosk with state-of-the-art capabilities to include new enrollment, card reprints, and interactive promotions in a one-of-a-kind single platform.
“We are excited for our partnership with Passport and looking forward to the addition of the kiosk offering for our guests.”
The cloud-based loyalty and rewards platform permits operators to customise an unlimited number of branding, gamification, virtual drawings, multipliers, and patron-specific promotions through Lush’s secure web application.
“We’re delighted to work with Cahuilla on the launch of Lush,” stated Cleve Tzung, CEO of Passport. “We designed Lush to be easy for the casino operator to customise with many tools and features to heighten patron engagement and rewards.
“A more engaged customer is a more loyal customer. Lush is a good example of how Passport is developing products that take key functions of a casino floor to higher levels of performance and value.”
Guests of the California gaming facility will benefit from self-service features like player club enrolment, card reprints, games, and offers through the Lush kiosk.
Furthermore, with configurable gifting options as well as a redemption portal, guests will have the opportunity to redeem points instantly for e-gift cards, physical cards, real merchandise, or their inventory.
“Our customers are our partners in innovation,” said Diallo Gordon, Principal Consultant, Digital Wallet, Loyalty and Innovation at Passport.
“Cahuilla is not only getting a robust loyalty platform to engage patrons, but an HTML5 cloud-based solution built on security, flexibility, and open architecture in mind.
“We are very excited to partner with Cahuilla and look forward to a long and substantive relationship built on service, delivering great customer experiences, and high-performance results.”