L7 Entertainment’s Lucky Days Swedish debut powered by GiG

Gaming Innovation Group has disclosed its third development across as many countries across the past two days after L7 Entertainment went live in Sweden.

The group, which is based in Malta and boasts a licence from the archipelago’s Gaming Authority, has made the move via its Lucky Days online casino.

L7 Entertainment, whose online licence within the country runs until June 16, 2025, according to the regulator Spelinspektionen, has gone live powered by the GiG platform following the receipt of all necessary approvals.

Citing H2 Gambling Capital data of a 17 per cent online casino turnover uptick between 2020 and 2021, GiG voices confidence in witnessing similar year-on-year growth in the foreseeable future.

A spokesperson at L7 said: “After working on this project for a long time it’s finally come through and we’re delighted that we have the licence ahead of the summer. 

“This wouldn’t be possible without the hard work done by both GiG and the L7 team and serves as a great testament to the cooperation between the two companies.”

This latest development has secured further growth across the Swedish digital ecosystem for GiG, following the company detailing expansion across UK and North America yesterday (Thursday 14 July).

These came after the group formalised terms of a partnership inked alongside Aspers Group earlier in the year, in addition to gaining receipt of a supplier licence in the Canadian province of Ontario.

Martin Collins, Director of Sales and Business Development at GiG, said of the company’s latest deal: “At GiG we pride ourselves in being the chosen platform of choice for regulated markets. 

“We have been operating in Sweden from day one and continue to serve the market on behalf of many of our clients’ brands. 

“The addition of Lucky Days further widens our footprint and highlights the ever growing trend to embrace regulation and deliver a safer, more compelling experience for the customer.”