Fanatics has stressed delight after naming Jason White as Chief Marketing Officer of its Betting & Gaming division in a bid to create an “innovative product offering for all sports fans”.
The company’s new sportsbook and igaming CMO will lead strategies in marketing, advertising and content verticals, as the company prepares to delve into the gambling and gaming industry.
“Jason has a proven track record of helping to build globally recognised brands who are disruptors in their categories, and we’re thrilled to have him join Fanatics Betting & Gaming as we ramp up to our official launch,” stated Matt King, CEO of Fanatics Betting & Gaming.
“As this competitive space continues to evolve, Jason will be invaluable to our long-term strategy of creating a dynamic and innovative product offering for all sports fans.”
White starts the role with Fanatics after leaving a similar role at Paramount’s MTV Entertainment, where he oversaw marketing, creative and social initiatives across the company’s portfolio of brands.
Prior to MTV, White was Global Head of Marketing for Beats by Dre, a role in which he focused on advertising and marketing campaigns with globally recognised figures.
Other noteworthy accomplishments include assisting Nike with its 2008 Beijing Olympics advertising campaign for Wieden + Kennedy and a CMO role at Curaleaf, a cannabis consumer product provider which focuses on the legalisation of the drug.
Commenting on his new role, White added: “I’ve spent a large part of my career working at moments of cultural disruption, from Beijing 2008 to the legalisation of cannabis and the rise of Beats by Dre, and I believe legal sports betting is the next cultural touchpoint that is ripe for transformation.
“Fanatics’ vision for the future of sports fandom is incredibly special, and under Matt King’s leadership, I believe Fanatics Betting & Gaming is the next great disruptor.”