MaximBet eyes multi-state roll-out following Indiana launch


MaximBet has doubled down its digital sports betting footprint across the US after launching its services in Indiana ahead of a multi-state roll-out.

Following a September 2021 debut in Colorado, The Hoosier State entry marks the first for the group following exclusive multi-year agreements being inked with White Hat Gaming and Kambi.

Through this partnership, MaximBet leverages Kambi’s wagering solutions as well as its compliance, risk management and sports integrity solutions.

“We are thrilled to go live with MaximBet as they seek to become a leading sports betting brand and deliver an engaging experience to their players,” said Kristian Nylén, Kambi Chief Executive Officer and Co-Founder. 

“Their customer-first mentality makes their debut launch in Indiana an exciting opportunity for both parties as well as bettors in the midwestern state.”

The rollout in Indiana, said MaximBet, sets the path for rapid expansion in several additional markets including Iowa, New Jersey, Pennsylvania and Ohio, among others, as well the Canadian province of Ontario.

“We’re unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment,” commented Daniel Graetzer, Founder and CEO of MaximBet. 

“We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn’t be more excited about our future.”

Alongside White Hat Gaming, MaximBet gains an online gaming platform and PAM solution, including proprietary technology such as in-house cashier and travelling wallet. 

“White Hat Gaming and MaximBet have had a shared vision of delivering a best-in-class gaming experience for its users since the very beginning of our relationship,” added Phil Gelvan, CEO of White Hat Gaming. 

“Our ability to help manage the PAM technology will enable MaximBet to continue focusing on their aggressive growth plans over the next year.”

Carousel Group, the parent company for MaximBet, has previously entered into a multi-state 10-year partnership with Caesars Entertainment that enables the brand to secure market access to states across the country.