Everi has taken steps to improve its identity verification services for its subsidiary – Everi Payment – after opting to integrate solution provider Prove.
Through the integration, Prove’s Identity solution will validate consumer-provided personal identity information and confirm phone number ownership using authoritative data, including from devices and phone numbers, while maintaining privacy for all customers.
Furthermore, the tool will allow Everi to further reduce bad actors and fraudulent accounts, as well as limit user friction throughout the customer lifecycle. Proprietary reason codes are also available to offer additional insight into risk.
“Everi is a leading cash access provider in the gaming industry, and Prove and Everi share a vision of more seamless player transactions that occur both digitally and on-premise,” said Tom Hill, Director of Digital Identity and Head of sports betting and igaming at Prove.
“Everi has been at the forefront of the evolution in payments and digital enablement for gaming, and we are thrilled to collaborate with them as Prove continues to accelerate momentum in sports betting and igaming.”
Everi CashClub Wallet users will utilise Prove’s Trust Score to secure their customer experiences across a number of different scenarios, ranging from digital onboarding to digital account servicing and ongoing authentication.
Trust Score is a real-time measure of phone number reputation that can be leveraged for identity verification and authentication purposes, and passively analyses behavioural and cryptographic authentication signals from authoritative sources at the time of a potential transaction to mitigate fraud such as SIM swap and other account takeover schemes.
“We are excited to be spearheading the rapid transformation of gaming, as on-premise and online options continue to merge and complement one another,” added Victor Newsom, Senior Vice President of Product Management and Payments Solutions at Everi.
“Consumers are embracing and requesting digital services and virtual wallets within the context of their physical experience, and we’re proud to partner with Prove to provide an even more seamless experience across these physical and digital channels driven by consumer choice and value, while also enhancing user safety.”