OnAir Entertainment plotting major US assault through 2023

OnAir Entertainment has detailed an ambition to double its footprint and globalise its reach via a nationwide US studio rollout across 2023 and beyond.

The Malta headquartered group is preparing to enter “several regulated states” with a suite of localised and tailored content on a nationwide, state-by-state and bespoke operator basis.

Simon Field, Chief Commercial Officer, OnAir Entertainment, explained: “Since 2021 we have built and delivered a significant portfolio of proven, differentiated live casino content with many of the world’s largest igaming brands integrating our products, and delivered record results for our partners. 

“OnAir Entertainment never stops innovating and we have a roadmap of classic, US market specific, state-of-the-art content that no other supplier in the industry can match. 

“Our exceptional performance in Ontario proves that we are top of the league when it comes to live products for forward-thinking operators, and we expect our games to perform just as well in the US.”

More specifically, the live casino supplier’s strategy sees a plan in place to launch in five regulated US states, with more said to be on the horizon pending legislation.

OnAir, which has launched in nine markets in just 10 month, is planning to go live with a range of casino content, from classic titles, to sports themed games, live table games focused on cross-sell and offerings designed to transition players from land-based services into online revenue streams.

OnAir Entertainment US will be led by Andres Rengifo as CEO, Field as Chief Commercial Officer and Oliver Reid, Managing Director for the North Americas. 

“The team is perfectly positioned to lead the US live casino market with world-class solutions, content and experience of successful multi-studio and innovative game rollouts for the world’s biggest brands in US regulated markets and we can’t wait to execute our strategy,” commented Reid. 

“The US market is moving at a rapid pace so by partnering with OnAir Entertainment and integrating our proven products and technologies, we firmly believe US brands will be in the best hands possible.”