Loterie Suisse Romande seeks domestic growth in FDJ deal

Groupe FDJ has secured its latest B2B client in Loterie Suisse Romande, supporting the firm via its Interactive Factory division. 

The French national lottery, betting and gaming provider will deliver a suite of interactive games as well as ilottery content to the Swiss firm under the terms of the deal. 

An open content-as-a-service platform, Interactive Factor is used by groups such as LEIA – a cross-border partnership between FDJ, Norsk Tipping, Svenska Spel, Danske Spil – to support lottery game logics.

Jean-Luc Moner-Banet, Loterie Suisse Romande CEO, added: ‘We have selected FDJ  Gaming Solutions for their unique capacity to port our large game portfolio in a short period  of time and to get exclusive content to support the growth of our online business. 

“We are excited that we are joining a growing number of lotteries sharing the goal to foster open innovation, strengthen market position and boost digital growth in their domestic market.” 

The partnership comes amid a period of expansion for FDJ, which is also seeking to enhance the international standing of both its B2C and B2B operations, having also recently partnered with the Israeli Sports Betting Board

Last month, the group revealed that it had entered into negotiations to acquire ZEturf Group, operator of the ZEbet brand and active in France, Belgium, Spain and the Netherlands.

Meanwhile, the firm is also targeting a strengthening of its presence in the payments sector, having begun discussions to acquire POS provider Aleda in July and launching its Nirio service in September in collaboration with the Confederation of Tobacconists.

Xavier Etienne, Executive Vice-President of FDJ, commented: “Our clients benefit from an attractive marketplace delivering competitive and high-quality portfolios of games and a unique ecosystem driving innovation. 

“Interactive Factory is the perfect place for lotteries to pool stakes and boost progressive jackpots or develop multi-jurisdictional games. Each time a new lottery connects, the value we deliver to each of our clients increases dramatically.”