Caesars Entertainment has enhanced a previously established relationship with Vince Vaughn after the actor was named as the face of the company’s igaming and casino platforms.
This will see Vaughn appear in upcoming marketing campaigns, promotions, and social media content, in addition to becoming a part of experiences and events for Caesars Rewards members going forward.
“Vince Vaughn is the ideal Prince of our icasino brand,” said Sharon Otterman, Chief Marketing Officer of Caesars Digital.
“Prince Vaughn represents the entertainment and experience that our customers have with our app.”
The freshly dubbed ‘Sultan of Slots’ and ‘Ruler of Roulette’ will debut in a star-studded spot as ‘Prince Vaughn,’ alongside actor and comedian JB Smoove and legendary football the Mannings, namely Archie, Cooper, Eli, and Peyton.
Now airing, the spot features the group having a ‘typical’ Caesars experience, as well as enjoying a Caesars Rewards meal with friends and family at a company location.
Furthermore, Vaughn will also work to highlight the Caesars Sportsbook & Casino app’s integration with its rewards offering, features, payouts and ways to enjoy classic and new casino games, including slots, roulette, and blackjack.
Caesars Sportsbook & Casino is currently live in 27 states and North American jurisdictions, 19 of which are mobile and five offer iGaming
“Working with Caesars is special for me,” added Vaughn. “With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo.”
This partnership builds upon the already established cooperation’s between the two parties, which most recently saw Vaughn serve as the Celebrity Master of Ceremonies at the 2022 World Series of Poker that was held in July.
Caesars Entertainment held its 53rd annual WSOP at Bally’s and Paris Las Vegas Hotel & Casino, with the relocation following a 17-year run at the Rio All-Suite Hotel & Casino.
