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BetU has launched as it hopes to “raise the bar” for cryptocurrency casinos as it aims to “stand apart” from other crypto-focused casino brands. 

Bringing cryptocurrency-powered gaming to a new audience, the launch will also see the platform utilise its open token – $BETU. Holders of this will also receive VIP benefits, without needing to meet high wager requirements. 

“We’ve launched BetU because we see an opportunity to raise the bar for cryptocurrency sports betting and casinos,” stated Paul Rogash, CEO at BetU.

“ is designed to both roll out the red carpet for players while also delivering genuine value to $BETU token holders. 

“At the centre of it all is a world-class user experience we believe can compete with the very best. This launch is an important milestone for us, and we’re just getting started.”

Furthermore, according to the new platform, revenues from BetU will be used to buy back the $BETU token, ensuring steady demand.

Players will also experience edgeback and lossback of up to 15 per cent. Deposits, withdrawals and betting can be made in Bitcoin, Ethereum, Binance Coin, Tether, and the $BETU token itself. KuCoin’s KCS token is also featured as part of a wider cooperation between BetU and the exchange’s KuCoin Community Chain. is powered by an array of names in the sector, including Betradar for sportsbook trading, for esports trading and Softswiss for casino aggregation.

Looking ahead, BetU has noted that new features, such as P2P betting and a fill affiliate programme, are already in development and will be released in the near future.