Igaming software and business solutions provider Slotegrator has published a new guide this week covering the complexities of the Asian gambling market.
Taking the form of an ebook The Slotegrator Guide to iGaming in Asia addresses 22 Asian countries, including regulation, yearly turnover, analytical forecasts, payment methods, favourite games, and more.
Announcing the publication, the firm noted: “Gambling is woven into the fabric of many Asian cultures, so there’s no surprise that the continent is home to a variety of massive igaming markets, including long standing giants and up-and-comers.”
The guide provides important statistics and background information on each country, highlighting cultural and economic characteristics, describing regulations, and giving key facts about the market. These include local gaming and betting preferences and popular payment methods.
It also steers the reader on how to localise their sports betting data feed for Indonesian players, why Bitcoin casinos are popular in Georgia, why Armenia’s market has tripled in size since 2018, and why Vietnam has launched a pilot program to test the potential of regulated gambling.
Said the firm: “Asia is home to 60 per cent of the world’s population (and therefore a high proportion of its gamblers and sports bettors), different levels of gambling regulation, and diverse cultures and economies, meaning operators need an appreciation for the nuances of the region’s gambling markets.
According to the guide, while some aspects of gambling are popular everywhere (e.g. betting on football), casino games and sports betting preferences vary from country to country. The ebook collects game preferences in countries across Asia, including which sports are popular in India, Japan, and Kazakhstan, which players like poker rooms and which prefer live dealer dragon tiger, and where players bet on dominoes and mahjong.
Slotegrator added: “One important theme throughout the online guide is the importance of cryptocurrencies, especially in countries where gambling is strictly limited or even forbidden.
“Many players use cryptocurrencies to make deposits and withdrawals in casinos and even look for platforms that accept their chosen coin — cryptocurrency holders tend to be loyal to their chosen currency, so it pays for operators to know which ones to support.
“This guide is ideal for aspiring entrepreneurs looking to enter the Asian market, land-based casino operators planning to open an online destination, investors with an eye on the igaming space, and anyone interested in gambling and sports betting in Asia.”