Play’n GO swells Italian presence via SKS365’s Planetwin365

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Play’n GO has enhanced its presence on the Italian igaming market after the online slots developer teamed-up with SKS365 to distribute its gaming suite across the group’s flagship brand Planetwin365.

Under the terms of the agreement, the online casino will be enhanced by an initial 100 games, with players gaining access to titles such as Rich Wilde and the Book of Dead. A further 10 online slots will follow suit before the end of the current year.

Kristina Lozo, Casino Manager at SKS365, commented: “It’s no secret that Italian players love Play’n GO games, so it was a priority for us to make these titles available to our loyal customers.

“We appreciate how Play’n GO releases a steady stream of diverse content, including games that resonate so strongly with the Italian market such as Rocco Gallo. 

“We’re looking forward to working closely with the Play’n GO team so these games reach the audience they deserve.”

This becomes the latest integration agreement inked by Play’n GO that targets the European nation after a similar such agreement was secured alongside Lottomatica in October. 

Besides this, the studio has also adopted a US approach in recent times, with Play’n GO recently expanding its footprint in the country alongside BetMGM in both New Jersey and Michigan.

Lucia Pittiglio, Account Manager Italy for Play’n GO, said of the supplier’s latest deal: “Since launching in Italy in 2018, our priority has been on providing the very best in casino entertainment to players. 

“This partnership with SKS365 is another important step in our mission, and the addition of another top tier Italian brand underlines just how highly regarded our content has become in Italy.”