Pragmatic Play reinforces Italian presence with Sportbet integration

Pragmatic Play has expanded its European footing after securing a content deal with Sportbet, hosting its live casino content on the Italian operator’s platform.

Through this deal, a selection of Pragmatic Play’s live casino offering will become available to another corner of the Italian market, including titles such as Sweet Bonanza CandyLand, Mega Wheel and Boom City. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, noted: “We’re delighted to announce the addition of another up-and-coming business to our operator network, with Sportbet reinforcing our growing presence in the Italian market. 

“Europe is well established as a key region in our growth strategy, and we look forward to providing Sportbet with some of the best live casino content on the market.”

In addition to recently released titles, the provider will supply Sportbet with other, more traditional live casino games such as PowerUp Roulette. 

“We couldn’t be more excited by the opportunity to offer Pragmatic Play’s live casino vertical to our loyal players,” added Alessandro Palumbo, Casino Manager at Sportbet.

“The company’s reputation and leading products are known by operators all across the globe, and we are thrilled to be able to offer a collection of its prominent experiences to our Italian customer base.”  

This deal continues a month of global expansion for the igaming supplier, following recent deals with JK Bet and Grand Casino Luzern to take its titles live in Brazil and Switzerland respectively.