Pariplay has teamed up with Betsson in a partnership that will grant the operator complete access to Wizard Games’ portfolio.
Furthermore, as part of the deal, the NeoGames subsidiary will provide the operator with accessibility to its full range of products on its Fusion aggregation platform.
Andrew Maclean, VP of Sales at Pariplay, said: “We are constantly striving to grow within important markets and this deal with Betsson is an important one in strengthening our hand across regulated territories within Europe.
“The Fusion aggregation platform will serve Betsson’s players with the widest range of games, while also adding value for the operator through a set of cutting-edge engagement tools. It is the next step in what I believe will be a long, successful alliance.”
The comprehensive portfolio contains all Wizard Games titles, as well as thousands of other games from third-party studios. The titles they produce will soon be available to Betsson to offer its customers across its global network, including regulated markets of Sweden, Denmark and Spain, as well as numerous other regions within Europe.
“Pariplay has access to a huge breadth of content from both well-established and ambitious independent studios, so it’s a great moment to sign a deal that increases the options available for our players,” Laura Perreta, Supplier Relations Manager at Betsson, stated.
“The variety of content we now have access to is sure to engage our audience in the many established regulated markets in Europe and beyond that we are active in.”
The deal marks further growth for the Fusion platform, while also enhancing Betsson’s games catalogue whilst providing a complete suite of player engagement solutions.