Playtech has agreed to provide a suite of casino content to DAZN Bet as part of a new strategic multi-year partnership.
Through the new deal, Playtech’s portfolio suite provided to DAZN Bet will include casino RNG games, table games and live casino games.
“At Playtech, we pride ourselves not only on retaining our longstanding industry partnerships but on building new ties and innovating with fresh, new and exciting brands,” stated Shimon Akad, COO at Playtech.
“We are delighted to be working with DAZN Bet, a disruptor on the scene. We look forward to building on this momentum and finding new ways to work together as part of this exciting deal.”
Launched last year, DAZN Bet is the sports betting division of the media and sports platform DAZN, and it aims to “change sports betting by creating an integrated and fun gambling experience for casual players”.
“I am delighted to partner with the team at Playtech, adding additional new industry-leading products to the brand and supporting our mission to create a new fun DAZN Bet sports betting experience,” added Mark Kemp, CEO of DAZN Bet.
The partnership has already been launched in the UK, with additional global markets to come throughout the year including Spain, Italy and Germany.
Earlier this month, Playtech made an investment of $85m into Hard Rock Digital, securing a “low single digit per cent minority equity ownership stake”.