Slot development studio RubyPlay has enhanced its growth strategy after agreeing to supply its product portfolio to online casino operator LeoVegas.
With the slot integration facilitated by Relax Gaming’s aggregation platform, RubyPlay’s full roster of slot releases is set to become available to LeoVegas and its player base, alongside its sister casino Royal Panda.
Trevor Ginsberg, CEO of RubyPlay, commented: “We are beyond thrilled to be partnering with such a well-known and forward-thinking casino brand in LeoVegas, which holds an extensive reach in regulated markets worldwide.
“Such a deal reflects the calibre of games we produce at RubyPlay, designed and developed by a hugely experienced team that is adept at using its insight to craft the game experiences that players want.
“Expanding our player base remains a key focus for us and we’ll continue to put them first with our unique, intuitive and tailored games.”
Included in RubyPlay’s slot offering, LeoVegas and Royal Panda players in regulated markets across the UK and Europe will gain access to “popular hits” such as Royal Griffin, Diamond Explosion 7s and Shake Shake Money Tree.
While this partnership sees the slot studio target European expansion, RubyPlay’s Chief Product Officer, Dr Eyal Loz, recently sat down with CasinoBeats to discuss the impact that casualising games could have in attracting the next generation of players.