Relax Gaming pursues Greek market through Betsson partnership

Greek flag
Image: Shutterstock

Relax Gaming has broadened its position in the Greek market after agreeing to supply its in-house and third-party content to Betsson.

Continuing a period of European expansion, Relax Gaming will use the partnership to access another corner of the Greek igaming sector as its range of proprietary slot releases become available to Betsson’s Greece-based player base. 

Additionally, Relax will integrate its third-party content from a host of suppliers around the world that are affiliated with its Silver Bullet and Powered by Relax aggregation services.

Nadiya Attard, Chief Commercial Officer at Relax Gaming, commented: “We are thrilled to have signed a deal with Betsson, a company that has earned its reputation for being one of the leading operators across the globe. 

“Partnering with them in Greece where they already possess a strong understanding of the audience will be a huge benefit to us as we work to cement our foothold in the market.”

This agreement was formed just months after the provider was awarded an igaming supplier licence from the Hellenic Gaming Commission at the beginning of 2023, following the regulator’s decision to update its licensing system in 2021.

Through this deal, Betsson’s Greek players will gain access to Relax Gaming slots such as Temple Tumble Megaways, Money Train and Iron Bank. 

Anastasios Apostolou, Gaming Manager at Betsson Group, added: “Relax Gaming has been a part of the Betsson family for some time now, so we are thrilled to welcome them into the portfolio of innovative gaming content partners of too. 

“With an extensive and diverse casino offering, Relax is a great fit for the Greek audience and our expanding games customer base.”

Relax Gaming’s latest partnership continues a busy period of Greek expansion for the supplier, which recently formed a similar agreement with Novibet to target the Greek market.