Jelly sees Sweden as ‘major’ growth driver after securing supplier licence

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Igaming developer Jelly views the Sweden market as a “major driver of growth” for the business after securing a supplier licence from the country’s regulator Spelinspektionen.

Becoming one of the first developers to receive a permit, the licence allows Jelly to continue supplying its slot titles to licensed operators in Sweden ahead of the expected legislative change that will demand all developers to have regulatory approval.

Phil Collins, COO of Jelly, commented: “We are really happy to be among the first to receive a supplier licence from Spelinspektionen. This is no mean feat for an independent, challenger game developer.

“We have some very strong titles set to roll off our production line in H2, and to be able to make these available to licensed operators in core markets, such as Sweden, is a major driver of growth for the business.”

Forming part of the developer’s regulated market expansion plans in Europe and America, Jelly adds Sweden to the list of licences it holds in the UK.

“Operating in regulated markets is key for Jelly; it gives the company further credibility and recognition and opens the door to new operator partnerships,” added Collins.

Recently, Jelly struck a deal with Big Time Gaming to gain the rights to create its own series of Megaways slot titles.