Eyecon and Playtech licence Design Works Gaming’s LuckyTap

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Design Works Gaming has entered into a collaboration that will see Playtech, and the group’s Eyecon games developer subsidiary, licence the LuckyTap mechanic.

This will see the mechanic become integrated with instant win games, including Fluffy Favourites, with Eyecon, which was acquired for £50m in early 2017, and Playtech also afforded the possibility to design and develop fresh titles utilising LuckyTap.

Jordan Rosamond, Head of Product at Eyecon, said: “DWG have created a really exciting product with LuckyTap and have completely re-invented the instant win game experience. 

“We are thrilled to be the first external studio to be able to create a LuckyTap game. The opportunities this opens up for game development are huge, and we can’t wait to start releasing new games with this innovative mechanic.”

LuckyTap aims to remove the complexity from gaming mechanics, with the developer previously stating that it was aiming to introduce a “complete departure from the mundane symbol matching mechanics typical of slots”.

In addition to featuring prominently in a series of Eilers-Fantini Online Game Performance Reports, previous collaborations have also been entered into alongside BetMGM, William Hill and Golden Nugget Online Casino, to create exclusive titles centred around the mechanic.

Earlier this year, DWG noted that it boasted a portfolio of 30 LuckyTap games in the US and UK market, with 15 new titles slated to be released during the course of the next 12 months. Talks were also said to be ongoing with “several major brands”.

“LuckyTap is a proven game-changer for the online casino industry. We’re thrilled to be licensing it to Eyecon, a company with a reputation for innovation in igaming,” added Troy Zurawski, founder and CEO of Design Works Gaming.

“With this partnership, we believe LuckyTap will continue to revolutionise the landscape of online casino, offering players a more engaging and interactive experience than ever before.”