Lottoland & Boldplay link-up represents ‘important step forward’

Boldplay and Lottoland have disclosed a strategic partnership that is considered to be “an important step forward in the ongoing growth and development” of each.

Amid hopes of “long and successful partnership” that will deliver “considerable commercial benefits for both sides”, the alliance will see the igaming developer enhance its reach to more than 17 million users across 15 global markets. 

Nigel Birrell, Lottoland’s Group CEO, said: “Giving our 17+ million customers access to new and exciting content is key to driving our business forward and attracting new players. 

“We are pleased to be working with Boldplay and look forward to getting their range of games live on our site.”

The latest build-out of Lottoland’s online casino gaming suite will feature the addition of a catalogue of almost 100 games, which include titles such as the Cyberpunk-themed Cyborg City and dual ree Warriors & Warlocks.

Furthermore, Boldplay, whose catalogue comprises slots, table games, scratch, bingo and keno, will also integrate a range of features that includes its signature Boldplay Spins, as well as a selection of in-house jackpots.

“We’re delighted to be teaming up with a platform of the stature of Lottoland for a new strategic partnership that will allow us to distribute our premium range of casino content to customers in a number of key markets,” stated Valli Fragoso, Boldplay Chief Executive Officer.

“With Lottoland currently servicing over 17 million players, we’re looking forward to sharing our products with this wide new audience and believe the deal will confirm our status as one the industry’s most sought-after software providers while also cementing Lottoland’s position as a top tier operator.”