Flutter calls on Alpha Hub startups to help with RG & community initiatives

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Flutter Entertainment is calling upon startups in its partnership programme Alpha Hub to help find solutions that provide responsible gambling and community support.

Founded in 2018, Alpha Hub is a global virtual community of startups, academics, investors and corporate partners with technologies and ideas that can positively enhance the betting and gaming industry.

Flutter has two programmes – Flutter Tech4Good Award and Flutter & RGC: Play Well Challenge – which support the company’s overall Positive Impact Plan of achieving global sustainability targets in responsible gambling and wider goals by 2030.

The Tech4Good Award brings to light how technology can help to address social issues, particularly those that meet the needs of disadvantaged groups, have a clear plan to scale and ability to measure the impact of their solution.

Flutter Entertainment Chief Information Officer, Conor Lynch, said: “The Flutter Tech4Good Award and Play Well Challenge align our expertise in technology with the ambitious targets set out within our Positive Impact Plan.

“As part of this, we want to utilise our global scale and in-house talent to support the innovative startups that are developing technology that enhances consumer protection and drives positive change in the communities in which we operate.”

In partnership with the Responsible Gambling Council, based in Canada, the Play Well Challenge aims to use insights from systems, technologies and research to create a safer gambling environment for players.

Shelley White, CEO of RGC, added: “RGC is proud to collaborate with Flutter on this important programme to minimise harms related to gambling. The Flutter & RGC Play Well Challenge has the ability to drive real change in responsible gambling, globally, and ultimately create a safer gambling experience for millions of people.”

Flutter Entertainment’s Positive Impact Plan global sustainability goals include: 

  • Having a positive impact on communities and improving the lives of 10 million people by the end of 2030 through sport, play, and colleagues’ skills.
  • Helping customers to Play Well by having 75 per cent of active online customers using responsible gambling tools by 2030 and over 50 per cent by 2026.