Daniel Yang is tasked with heightening MGM Resorts International’s guest experience via fresh digital technologies after being appointed as the company’s Chief Customer & Innovation Officer.

The newly created role sees Yang become charged with leading and advancing the operator’s global consumer success strategy, with a focus on maximising growth and profitability.

“Dan is a progressive, strategic thinker with a wealth of industry experience leveraging technology and digital strategies to enhance the guest experience in a truly meaningful and differentiating way,” said Bill Hornbuckle, CEO & President of MGM Resorts International. 

“Dan’s leadership will be instrumental as we continue to drive organic growth through sales, marketing, loyalty, and product development. We’re excited to have him as a member of our leadership team.”

He joins the company following a near four and a half year stint at Aristocrat Leisure where he occupied the role of Chief Strategy Officer. In this position, Yang was primarily responsible for driving corporate strategy, long-range planning, and corporate development. 

Prior to this, he held various strategy, general management and operating roles at Viacom (now Paramount), in addition to being CEO and Co-Founder of mobile gaming startup Ardent Blade Studios and a strategy consultant for Booz Allen & Hamilton.

“I’m thrilled to be joining MGM Resorts as the company continues to accelerate its plan to create and deploy high impact digital products and services supporting the customer experience in multiple channels,” Yang said of the appointment. 

“The company and its leaders are driven to position MGM Resorts as the world’s premier gaming entertainment company, and the destination of choice for all their customer segments. I’m excited to partner with my new MGM colleagues to achieve this outcome.”