NeoGames has enhanced its lottery-based network further still, with an alliance alongside European firm’s earlier in the month being followed up by expansion across North America.
This will see the online gaming and lottery solution provider deliver titles from its in-house games studio to the Pennsylvania Lottery, swelling its foothold to eight lotteries on the continent.
“We are delighted to be able to add the successful and innovative NeoGames Studio portfolio to our ilottery online platform,” stated Drew Svitko, Executive Director of the Pennsylvania Lottery.
“We are always looking for innovative ways to enhance the digital games experience for our valued players and NeoGames Studio has a content portfolio that is packed with entertaining experiences.
“We believe that this deal will enhance the lottery’s appeal to online players, while fulfilling the PA Lottery’s mission of boosting proceeds to programs that benefit older residents.”
Under the terms of a three-year agreement, the NeoGames Studio will supply its portfolio via the Scientific Games platform, which will provide players with an array of einstant games that will be rolled out across the coming year.
The portfolio of NeoGames in-house games studio currently stands at more than 250 titles, including the likes of Queen of Diamonds and Desert Fantasy.
Hili Shakked, Managing Director of NeoGames Studio, said: “Through this partnership with Scientific Games and the Pennsylvania Lottery, we are able to bring our premium einstant games to a large new market of players.
“This collaboration is a further illustration of our commitment to providing innovative, engaging games that meet the needs of lottery customers. We are confident that this long-term agreement will be a win-win for all stakeholders.”
This follows a partnership being inked with the Lotteries Entertainment Innovation Alliance at the turn of the month.
This will see Denmark’s Danske Spil, Finland’s Veikkaus, France’s Française des Jeux, Norway’s Norsk Tipping, and Sweden’s SvenskaSpel become the continent’s latest lotteries to gain the NeoGames content suite.
