St Croix Casinos deepens IGT link through maiden global launch


International Game Technology has extended an agreement with Wisconsin’s St Croix Casinos via the maiden deployment of its PeakBarTop cabinet that comes complete with sports betting.

The gaming group’s latest development has made its global casino debut at the Badger State’s St Croix Casino in Turtle Lake. and St Croix Casino in Danbury. The St Croix Chippewa Indians also boasts a similar establishment in Hertel.

“We are thrilled that St. Croix Casinos are the first gaming venues in the world to offer IGT’s PeakBarTop with sports betting via the Total Gaming software bundle and to delight our players with such a transformative product,” commented Loren Benjamin, St. Croix Casino General Manager. 

“IGT video poker has been a mainstay of St. Croix Casinos for decades and our recently opened IGT PlaySports-powered sportsbooks have already started driving new player acquisition and engagement. 

“In introducing IGT’s PeakBarTop with Total Gaming, St. Croix Casinos are providing players the market’s most advanced sports betting interface for land-based casinos on quality hardware that they readily embrace.”

The IGT PeakBarTop features the group’s ‘Total Gaming’ software bundle, which will enable players access to a suite of video poker, slots and keno games, as well as sports betting, on the same cabinet and with a unified gaming wallet.

The offering is said to feature “player-preferred ergonomic design and viewing angles” via a 23-inch curved full-HD display that features enhanced lighting and sound, a USB charging port, and Bluetooth technology to enable integration with the company’s cashless gaming tech.

“I’m excited that IGT’s PeakBarTop with sports betting has launched at St. Croix Casinos. I’ve been wanting sports betting on a Game King bartop machine for many years, long before I joined IGT,” said Joe Asher, IGT President of Sports Betting. 

“It’s finally here; now customers can sit at the bar, watch the game on TV, play video poker and bet on sports. There’s no doubt that adding a sports betting vertical to IGT’s PeakBarTop cabinet is going to be a winner.”

Earlier in the month, IGT raised its full-year revenue and profit outlook on the back of its first half of its 2023 performance, which was said to have included a “solid” second quarter where several key figures demonstrated improvement.

Publishing its Q2 results, the gaming company reported a three per cent year-over-year increase in revenue to $1.06bn (Q2 2022: $1.02bn), level with what was earned during the first quarter of the year.