Greco appoints Dan Morrison as Director of New Business

Greco Dan Morrison
Image: Greco

Greco, a gameplay risk engine for the igaming industry, has appointed Dan Morrison as its Director of New Business.

As part of Greco’s growth strategy to enhance solutions and expand its market footprint, Morrison will spearhead new initiatives and manage the company’s go-to-market strategy.

The Director of New Business will utilise his experience of over 15 years in igaming to produce “tailored solutions that empower partners to achieve operational excellence”.

Morrison stated: “I’m thrilled to join Greco and contribute to solving bonus abuse. We are addressing a colossal issue in the industry, truly bringing about a game-changing transformation.

“As we gear up for SBC Barcelona, I’m looking forward to engaging with global operators and discussing how Greco’s Gameplay Risk Engine fills a critical gap in their risk management strategy, enabling them to proactively combat bonus abuse, saving time, money, and enhancing their user experience.”

With over ten years of research and experience, Greco’s platform helps operators combat bonus abuse by using “advanced AI to monitor gameplay in real-time, overcoming human limitations such as knowledge gaps and errors”. 

Supporting over 40 operators across five continents, the platform also uses player pop-ups to proactively detect and deter risks, limiting bonus abuse attempts.

Meanwhile, persistent offenders trigger automated actions and audits, an approach that helps to improve withdrawal times, content, bonuses, and terms by not “penalising all players for the actions of a few”.

Commenting on Morrison’s appointment, Ozric Vondervelden, CEO of Greco, added: “This was never an easy problem to solve, but it has been an immensely rewarding pursuit. 

“Thanks to the support of our exceptional beta partners, we have had the luxury of dedicating nearly all of our efforts to product development over the past two years. We are now ready to introduce Greco to the wider market, and I cannot think of a better-suited individual than Dan to lead this charge.”