Maxbet continues ‘impressive’ content push with BGaming

Business deal

BGaming has enhanced its footing across Eastern Europe’s online casino sector having formed an alliance with Maxbet.

Looking to utilise the operator’s 30 years of experience in Serbia’s casino industry, BGaming will integrate its full roster of igaming content into Maxbet’s online platform with over 100 games set to become available. 

Vukašin Marelj, Head of Online Casino at Maxbet, commented: “BGaming is one of the fastest-growing providers in the igaming industry. Their games are modern with a lot of features. 

“Also, in their portfolio, they have crash games, Megaways and bonus buy games. This is a paradise for any player. I am happy because I cooperate with this team.”

BGaming slots that will gain visibility on Maxbet’s Serbia-facing casino lobby include recent releases such as Bone Bonanza and Maneki 88 Fortunes, on top of established titles like Gemhalla, Bonanza Billion, and Elvis Frog. 

While becoming available to Maxbet’s Serbian players, the supplier will also tap into audiences from other Eastern European countries that Maxbet has established itself in, including Bosnia, Montenegro, and North Macedonia.

Olga Levshina, CCO at BGaming, added: “Our new content deal with Maxbet could not have come at a better time, as the top operator continues to follow an impressive growth trajectory.

“We have no doubt Maxbet’s players will love all that our portfolio has to offer and look forward to a successful partnership going forward.”

This move adds to a busy period of content acquisition for the Serbian operator, having already formed a similar agreement with ESA Gaming since the operator was bought by Flutter last month for €141m.