KSA intervenes with providers violating untargeted advertising rules

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Kansspelautoriteit, the Dutch gambling authority, has intervened with three legal gambling providers for violations regarding untargeted advertising. 

The ban on untargeted advertising came into effect in the Netherlands on July 1. The KSA noted that three licensees – who were not identified – have violated these rules, but have since stopped.

One provider allowed players to win a special t-shirt with the name and logo of the provider, which is a violation as handing out merchandise is deemed as ‘untargeted advertising that will be visible in public spaces’.

The KSA added that the other two providers violated the untargeted advertising ban by going beyond “a neutral expression in sponsor communications” by which a provider can be recognised – rules that are in place for sports sponsorship and sponsorship of television and radio programmes. 

At one of the two providers, the business’s slogan could also be heard and seen during programme sponsorship, which the KSA noted “does not fall under a neutral expression”. 

With the second provider, an advertisement encouraged sports match visitors to use the provider’s app.

The KSA stated back in June that it will monitor how the untargeted advertising rules are working in actual practice and will share new and additional insights with operators when they are found.