Future Anthem has launched its Amplifier AI product with Betsson Group to give the operator’s players a “more personalised and sustainable experience”.
This is intended to help Betsson offer each player an experience that is personalised, as well as provide additional risk monitoring of every casino session for responsible gaming purposes.
“We are thrilled to embark on this transformative journey with Future Anthem. Our mission is to provide the ultimate gaming experience for our players, and this partnership allows us to do just that,” commented Jan Chircop, Head of Gaming Projects at Betsson.
“By harnessing the power of AI, we are confident that our players will enjoy more engaging and sustainable gaming experiences as we transition to personalised experiences.”
Betsson will utilise Future Anthem’s Amplifier AI to “improve its ability to respond to each player’s needs in a highly personalised one-to-one manner with its quick-to-deploy modules during critical moments”, reacting quickly to key touchpoints in a player’s journey.
Eduards Jakubovs, Head of Responsible Gaming at Betsson, noted: “Online casino betting is known to pose a higher risk in comparison with other products, hence it was a very natural decision to enhance customer protection.
“Future Anthem’s real-time personalised risk scoring engine will work in parallel with our own in-house Prediction Model to ensure the highest level of protection for our players.”
The operator will gradually roll out the solution across its brands in several jurisdictions over the next few months.
Leigh Nissim, Founder and CEO of Future Anthem, added: “We really enjoy working with progressive clients and teams as they bring out the best in our AI technologies.
“The Betsson team has a clear vision around personalisation to improve player experiences and we’re delighted that our all-encompassing personalisation product, Amplifier AI, is becoming an integral part of their journey.”
Last month, Betsson published its Q3 financials, declaring record numbers as well as sequential growth in revenue and earnings attributed to key gains in several markets.