EveryMatrix has united with Caesars Digital to expand its casino content to Caesars Palace Online Casino and Caesars Sportsbook & Casino in North America.
The deal will see the expansion of EveryMatrix’s real-money games including Armadillo Studios via a direct integration with the SlotMatrix igaming aggregation solution.
It also builds on a positive period of growth in the US for EveryMatrix, having landed a myriad of deals with operators in the region.
Erik Nyman, President of EveryMatrix Americas, commented on the deal: “Adding Caesars Digital to our growing roster of stellar partners is an important milestone in EveryMatrix’s US expansion plan.
“Caesars is one of the most iconic brands in the US and we are very excited to bring our unique games and aggregation capabilities onboard with them enabling them to elevate their already strong momentum in igaming.”
EveryMatrix currently has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut.
Matthew Sunderland, SVP & Chief iGaming Officer at Caesars Digital, added: “We are thrilled to add a new collection of popular titles to the growing igaming portfolio we have across our platforms. This partnership with EveryMatrix brings exciting games online for players in multiple jurisdictions, something we know they’re interested in seeing more of going forward.”
CasinoBeats Breakdown: As one of the first operators to go live in New Jersey, Caesars Digital has built a substantial presence in iGaming. The company also recently launched Caesars Palace Online Casino earlier this year, which is available in multiple US states and Ontario.
The collaboration with Every Matrix is well-positioned to maximise engagement amongst the growing consumer base of Caesars, as they tap into the unique game offering of the supplier.