7777 gaming’s sights have been set on Latin American growth after reaching a content integration deal with Peruvian operator UniversalSoft.
Within the partnership, UniversalSoft will host 7777’s range of in-house content on each of its six online casino brands that span across the Latin American region, gaining over 100 individual titles.
While the operator is based in Lima, Peru, UniversalSoft has brands that face players in other LatAm nations such as Uruguay, Chile and Mexico.
Larisa Karaboyheva, Account Manager at 7777 gaming, explained: “This strategic partnership with UniversalSoft allows us to extend our reach in the vibrant Latin American market, making our diverse range of games accessible to a broader audience.
“We believe it’s the right step in establishing our presence and showcasing the uniqueness of our gaming content in the region.”
Aiming to ‘deliver unparalleled gaming experiences’ to more players in Latin America, 7777 gaming’s latest partnership will see games such as Pearl of Egypt Kingdom and Cash 40 Merry Christmas gain increased visibility on a global scale.
The collaboration comes shortly after 7777 gaming formed a flurry of Eastern European content agreements, bolstering its Bulgarian market position in a deal with Magicbet before gaining Romanian growth via Superbet.
