Hard Rock Digital has expanded its business with the creation of free-to-play game development brand Hard Rock Games.
Hard Rock Games is formed through the company’s recent acquisition of social mobile gaming company WGames. It will utilise the business’s in-house technology, operational and development capabilities for its free-to-play online and mobile games development and management.
Daniel Kajouie, Founder of WGames, will serve as Managing Director of Hard Rock Games.
Kajoule commented: “It’s truly an honour to be part of the incredible Hard Rock organisation, a global entertainment and hospitality leader, and we look forward to developing immersive gaming experiences for our millions of customers worldwide.”
WGames’ full suite of gaming titles will become part of Hard Rock Games’ portfolio for Hard Rock and Seminole Gaming online gaming brands.
Hard Rock Games’ titles are also fully integrated into the Unity by Hard Rock loyalty program, providing players with an introduction to Hard Rock and its global network of cafes, hotels, resorts, casinos, and more.
“With the addition of WGames’ world-class games, technology and operations, we have set the stage to accelerate growth for our social gaming business,” added Rafi Ashkenazi, Executive Managing Director of Hard Rock Digital.
“Hard Rock Games’ enhanced capabilities will allow us to better engage our worldwide player communities with exceptional digital experiences and entertain our players like no one else can.”
