SOFTSWISS Game Aggregator to diversify content with Ready Play

Partnership concept
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SOFTSWISS Game Aggregator is seeking to expand and diversify its content portfolio through a partnership with game provider Ready Play.

The deal will offer slot games from Ready Play to SOFTSWISS’ client brands, utilising the provider’s track record of a 20-year legacy and certification from the Alderney Gaming Control Commission to deliver an “unparalleled gaming adventure”.

“The excellence of our Game Aggregator in igaming is attributed to the robustness and variety of its offerings,” commented Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator.

“Collaborating with providers like Ready Play allows us to sustain our leading positions. Ready Play’s games deliver distinctive, unparalleled experiences, and we are eager to observe their reception across our network.”

Ready Play states that its gamified slot titles such as Reel Bingo and Snakes & Ladders offer features that “inject an additional level of entertainment into the player experience” built upon a foundation of “statistical data and analysis”. 

The game provider also involves real players in its game testing phase, gaining feedback to adjust titles to produce a “distinct gaming experience”.

Grant Benson, Commercial Officer of Ready Play, noted: “We are delighted to make our top-quality games accessible through a content hub that reaches diverse audiences across various locations.

“Our goal is to provide our games to the most discerning players possible, and partnering with SOFTSWISS allows us to achieve precisely that. The integration with the Game Aggregator not only showcases the incredible potential of our brand but also opens up avenues for new business opportunities.”

Earlier this month, SOFTSWISS opened a new office in Poznan, Poland, to accommodate its growth and tech development capabilities.